I believe the ads encourage drinking and not a promotion of a drink. The ads attract bad attention like drinking and driving. The ads also encourage responsible drinking but there is no answer to what that means. Young adults are finding drinking advertised drinks to be cool and popular. Young adults make up 11% of the 31% of overall drinking and driving fatalities. Along with the 22.5 billion health care expenditures for health care related to alcohol young adults make up 10 billion of those costs.



