The U.S. is facing cliffs, ceilings, and other natural and man-made formations of fiscal catastrophe. In order to raise revenue while also allowing corporate entities greater expression of their freedom of speech, White House or Congressional press conferences should be open to corporate advertisement through targeted placement of visual adverts on podiums, curtains, and/or placards located on the stage of the events.
These corporate sponsorships should be determined through a fair bidding process: President Obama is to convene a clandestine committee of his most trusted advisors to select those adverts deemed most worthy of representation. Care should be taken to avoid divulging selection parameters.
The revenue generated will help maintain government programs and freedom of speech.