Mitt Romney needs something to do, to keep him out of trouble and keep him from going back to Bain Capital and destroying more businesses. Plus, he ran the Olympics in Salt Lake City, where he engineered a government bailout of that project, so he has the experience.
The Twinkie and Ding-Dong industry (Hostess snacks) could use a temporary government bailout, to buy the brands and the means of production, get it back on its feet, and save lots of American jobs, not to mention that most of the Internet originally was designed by hackers surviving on such items, so this would fuel a new wave of American innovation.