The tracking and sharing of Personally Identifiable Information without an individual's consent is unnecessary and a clear violation of our most basic rights.
Unlike the Web, mobile platforms make it easy for individuals to consent to sharing some information (such as income, interests, location) without the need for merchants and other 3rd parties to associate this information to a particular identity.
Please help stop a dangerous trend and support a strict ban on all unconsented Personally Identifiable Information.