While watching a viral video, there is nothing more infuriating than having to watch a video that has been filmed vertically.
Have these people never been to a movie or watched TV? As they are filming the video, do they not realize that they are obscuring half the action? Is it because they think it is more comfortable to hold the phone that way? I just don't get it.
But, with your help, I wont have to get it, because such an offense should be punishable by having to watch their favorite movie while tied to a chair, obscured in such a way as to appear as having been filmed vertically. See how you like it now?