The cost to produce national commericial can cost up to 350,000 dollars , this cost is passed on to the comsumers increasing healthcare costs. The direct to consumer advertising misleads and confuses customers to believe that new advances have been made for treatment of their condition. In reality so many new prescriptions carry side effects that can not be fully listed in time or space available . Direct to comsumer advertising is creating a market for prescription drugs. The ban would include all means of public advertising , television and print.
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