We are being overrun by the constant barrage of the direct marketing of drug ads during all hours of the day and night. Most distressing is the constant marketing of sexual enhancement drugs during the dinner/news hour and during prime time when children are very likely watching.
The direct marketing of pharmaceutical drugs re-enforces the idea that it is normal to take a prescription drug for any ailment. The ads suggest to the viewer that they will be happy and laughing if they just take these drugs. In addition, each ad goes on to describe a lengthy list of disturbing and many times disgusting side effects which a user may encounter when taking these drugs. This narration most often is the worst part of the entire ad. Only doctors should suggest drugs to their patients.



