The food companies hide animal origin ingredients from vegetarian/ vegan consumers behind "natural flavors" and "enzymes".These easily confuse vegetarian/ vegan consumers and compromise their beliefs (in some cases religious beliefs, eg. Muslims - pork, Hindus - Beef, etc).
There is no easy way to find if a certain food item is suitable for vegetarian/ vegan consumers.There are certain lists which clearly specify Kosher compatibility.Lay's on their website lists items which do not have porcine enzymes.This is a clear violation of the consumer rights of vegetarian/ vegans to avoid foods which do not meet their lifestyle.
This petition is for a regulation on food labels to list if it contains animal source ingredients clearly. This petition would also include menu for restaurants and cafe.