College costs are rising much faster than inflation. At this rate, who knows what will happen. Help students and society

College costs are rising much faster than inflation. It's like colleges don't pay attention to real customers -- students. Incentives need to be changed and innovation encouraged. America's colleges and universities will look very different in a few years. College costs too much, both for students and for society as a whole.
http://www.cnn.com/2011/12/02/opinion/vedder-college-costs/index.html