Aside from all the previous attempts made to gain Jonathan's freedom that the White House is aware of:
On November 21, 2014, Jonathan Pollard entered the 30th year of his life sentence, with no end in sight.
His Sentence Was Too Harsh Compared with recent events, including bombshell leaks by former NSA staffer Edward Snowden and WikiLeaks, Pollard's case is of a lesser magnitude..
He's been jailed for nearly three decades, which is already longer than others have been imprisoned for comparable offenses.