BMWs are the best cars ever in the world and Carhartt makes the best clothes in the world, so it's only natural that BMW should offer an options package where the seats, shifter, dashboard, etc. are not appointed in leather, like lots of other small-time no account cars, but only in the finest triple-stitched 3,000 year endurable carhartt canvas. This is a matter of the utmost aesthetical and engineerical importance, and action must be taken immediately.
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