Thousands of naive people are falling for and loosing money to scams that come in their email in the form of requests for updated banking information and Craigs list ad responses that end with the unwitting patsies cashing fake checks and then wiring away the contents of their bank account.
See the pamphletes warning of scams in the post office? The people who suffer this fraud are NOT reading anti-scam pamphletes in the post office, they are too busy sending checks to pay the taxes on winnings from the English lotteries they forgot they entered.
Send the education against scams using the package they are most likely to open, a scam email. Send millions of emails notifying winners that when opened emit a verbal slap in the face, "You were about to be scammed, STOP IT!"