Take five minutes of the president's time to be a part of a big movement in this nation, and part of a great cause. True, the president did offer to make a monetary donation of $100, but the kind of exposure for this life saving movement that could be gained by the president shooting a few seconds of footage would be much much more valuable.
Not only that, but I think it would be therapeutic for our nation to have that happen. Haters and supporters alike would have something to smile at for at least a few seconds.