For nearly 30 years the Beef Checkoff has increased beef demand, invested in research, and made beef what's for dinner for millions of families worldwide.
With an approval rating of nearly 80 percent and a return of $11.20 for every producer dollar invested, the Checkoff has been a success.
Don’t let the Secretary of Agriculture create a new checkoff under the 1996 Act, diminishing the currently successful program and stripping the Checkoff from hands of America's cattlemen and women.