In these times of economic recovery and steadily increasing income inequity it has become clear that, when given the freedom to do so, Job Creators will pay the most "cost effective" wage possible. A living wage would help to prevent further decline of American wages for low income workers.
A living wage would not only lift millions above poverty and off government support, thus reducing the budget deficit, but it would also increase income levels, thus bringing more spending into the consumer market; this would have a net positive effect on businesses and Job Creators.
Not only is this economically responsible but it is also morally responsible.
Studies also show minimum wage increases boost work incentive. Bringing those who've giving up looking right back to the workforce.