For half a century the U.S. embargo on Cuba has been a failed and unjust policy.
The policy is, first and foremost, an infringement upon Americans' rights, but Cubans are harmed, too. Without American travelers visiting Cuba, the only "American" idea that most Cubans are exposed to on a daily basis is the United States' punitive economic embargo.
Progress on lifting the ban is also good for America’s farmers, who are desperate for markets and jobs and are eager to put food on Cubans’ tables.
Giving Americans the freedom to travel anywhere and to exchange with anyone, regardless of whether or not the two governments get along, is the right thing to do—and, in the case of Cuba, now is the time to do it.