The "Left Swipe" Truth campaign is a highly offensive commercial designed to make smoking look unattractive. In an aired interview commercial the performer of the song claims that the purpose of the song is to change social standards to view smoking as one of the most undesirable qualities a person may have. It is okay to try to prevent smoking and try to persuade people to stop smoking, but it is not okay to blatantly insult an entire population. Smoking is an addiction that takes time to quit, and it is unfair for smokers to be subjected to commercials that degrade their social desirability on a daily basis. I believe this campaign is belittling, bias, insulting, degrading, and overall does jot deserve to be broadcast any longer.



