Anyone who has subscribed to a magazine, signed up for a cell phone plan, or some other consumer contract with a fixed length has received a solicitation from that vendor to renew that subscription or contract well before the existing contract is up.
At best this is annoying. At worst its predatory and anti-consumer.
Many solicitations, particularly for magazine and newspaper subscriptions include deceptive phrases designed to make the consumer think that the contract is up before it actually is.