We the gamers demand the April Fools joke Google played on us involving the Pokémon Google Maps challenge to become reality. This must also be a forever deal, meaning the challenge won't end. Leaderboards may be implemented to not only show the Pokémon Master on a monthly/weekly/daily basis, but an Elite Four, as well.
There are so many other things that can be done, as in dedicated people may become Gym Leaders and people may actually fight with their captured Pokémon.
The potential this product has is insurmountable.