Over the last few years cable company's have been getting worse at being in favor of the consumer. Recently mega monopoly Comcast has introduced a new plan to ad data caps to users.
there is no reason at all for why they would need to add these other then the soul purpose of adding more money into there pockets.
Most people use the Internet at free will and can use up as much data as they want with out caring if they're using up there data, because why would they? The Internet is a basic human right and mega-monopoly, and soul stealing, Comcast have been going to the edge of the world stop that.
So that's why we need it to stop, it would not charge Comcast any money at all to raise the speed of there Internet. And for a cheaper cost at that. Hey, they'd probably get more customers back