Through schools, community groups and multimedia, educate our community about gun safety and ways to minimize violence and isolation in our society with a nationwide PR campaign.
Roll out a la Nancy Reagan's "Just Say No" to drugs, early 90s efforts to teach AIDS prevention, Mothers Against Drunk Driving, and recent efforts by cigarette companies to emphasize the danger of smoking.
Educate through direct exposure to victims of violence, particularly gun violence and those with permanent scars, and share the stories of family members who lost loved ones to violence. Use powerful images and stories, and relate a message of community, caring, empathy and civic responsibility as a way to build up resistance to violence. Address dangerous effects of bullying and violent media.