The floral industry relies on exposure of major events to showcase the beauty and ambiance of flowers. The small businesses that make up this industry have little money for marketing, and even though Harvard and Rutgers research proves the scientific benefits of flowers on people's mental health and well-being, too few consumers are aware of flowers' importance. Hundreds of florists are willing to travel to D.C. and volunteer their time/skills at the inaugural events, and the industry is offering the flowers at cost. Please help support the hard work that florists and agricultural flower growers provide in bringing beauty to our lives. These retailers and farmers are particularly vulnerable to fragile economies and need your support to keep America's small businesses thriving.



