The Country needs to hear (in clear & repeated sound-bytes and media campaigns):
1. HERE’S the state of affairs when I took office, and worse: here’s the state of affairs once I started digging (which cough cough was under the watch of a Republican President)
(The inherited banking system collapse, the amount of the inherited budget deficit, the inherited wars in progress, inherited unemployment, etc!)
2. HERE’S what’s been accomplished
3. And HERE’s what we need 4 more years to DO (and WHY it’s critical that we accomplish this)
• Enlist our country’s creative community to transform these simple messages into consistent and compelling mediums.
• And then – enlist all of us as messengers. Give us the tools, and your constituents WILL be effective, and passionate!
What is OUR message