Benson K. Boreyko's newest, and most lucrative, business venture "VEMMA" claims to be a multilevel marketing company focused on brand promotion through word of mouth along with network marketing.
Vemma's main objective is that each of it's "brand partners" enlists and recruits others who in turn will do the same to promote the company and it's products.
Boreyko's business model's failure rate grossly outweighs those who actually see any financial return. Enticing recruitment through the illusion of financial freedom, focusing mainly on high school and college students becoming "brand partners".
The company gives a rather hazy and convoluted business pitch, while indoctrinating its "brand partners" with the same script; laced with buzz words, strung together facts, and empty promises.