launch a gun safety campaign to promote safe firearm use, transportation and storage to reduce gun accidents & violence.

Mr. President we need a long term advertising campaign to address how guns and little mistakes kill. There are serious problems within our gun culture which need a long term marketing campaign to address. For example there should be billboards reminding people that responsible gun owners lock up their guns or use trigger locks. Radio spots should remind gun owners that mental illness happens in all the best families and they need to be careful. There should be commercials reminding gun owners that people commit suicide using the guns they leave out, and online ads discussing the damage caused by guns and domestic violence. We need look no further than Mothers Against Drunk Driving to see how this program would reduce accidents, suicides and homicides as gun owners behaviors improved.