We have been conditioned by decades of pro-gun campaigns to live in a perpetual state of anxiety, pushing us to always desire and use more and more firearms. Let the government help us change our attitude about what it means to own a gun, by launching a massive creative, humorous, educational campaign to associate living gun-free with being cool, sexy, American, patriotic, and strong. By hiring the best creative minds to produce videos, ads, songs, art pieces, theater performances and movies to illustrate this concept, the government can generate a new movement. This in turn will inspire individuals and corporations to create prizes and sponsorships to promote a gun-free culture with creativity, humor and good will.
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