Petitioning the FCC to impose formal policy banning the advertisement of alcohol on television programming with an underage audience of 15% or greater. Studies show adolescents, particularly under the age of 8, are more susceptible to advertisements and early exposure to alcohol leads to underage drinking. While currently the FCC has a self-regulatory policy banning the advertisement of alcohol on television programming with an underage audience of 30% or greater, underage drinking is still increasing. Studies also show underage drinking leads to developmental issues which can impede a child's ability to learn. Through education human society has prospered, but underage drinking slows this progression. Through better policy on alcohol advertisements, we can help assure a brighter future.
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