Offer this simple solution to the Rollout problem:
Send a 'Mailout' to everyone who filed taxes last year, offering
1) The most basic Affordable Care Act (Obamacare) plan(s) available
2) Detailing phone numbers and the ASA website to get more information
3) Suggesting in person visits to Private 'Enrollers' like Drug Stores
4) Supplying an attached postage paid mail in card to enroll in the least expensive plans, or to ask for more information.
Providing that information and opportunity for ASA enrollment certainly would help get real facts and details about ASA Enrollment out to the Public, including a simplified enrollment process for basic enrollees.