When a team, representing The United States of America, plays in an international tournament of any kind, it should be viewable on public airwaves. Everyone, no matter their economic standing, should be able to support American's when they compete for the pride and honor of America.
When the US national Soccer team plays in the largest sporting event in the world, everyone should be able to watch it, not just people who can afford the luxury of cable television.
Making sure everyone who wants to support America is able to can help bring people of all walks of life together and encourage patriotism.