The fact that we are lied to by the corporate fat cats that own Mountain Dew, "PepsiCo" saying that Mountain Dew Pitch Black is black instead of its visually tinted color of purple. I believe that this is an incredibly sickening tactic and I think that we as people should put a stop to such advertising corruption such as this.
When PepsiCo sees that people aren't stupid and will NOT put up with their lies, we will get the true black Mountain Dew Pitch Black that we deserve.