In 2016, it is hard to ignore the trending patterns of not just how audiences are consuming media, but how individuals, especially young ones are changing the landscape of how we consume media whilst making an exceptional turnover in profits as well. However, when young, hard-working social media moguls such as Zach Hallenbeck (@hollabeckgirrrl) are only getting roughly 35-40 views on their Snapchat stories, it raises some big questions. Was the social media stock boom just another (poorly disguised) bubble? It's time for the White House to recognize the un-inhibited opportunities of the innovative and lucrative "snapchat story" platform, and help Zach Hallenbeck harness the power of social media to achieve dizzying heights of entrepreneurial success.
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