Put a stop to the presidential election mud slinging and finger pointing all over the media. Tell us about you NOT them

It seems like every election, from small district positions to the presidency of the United States has turned into one of those middle school clique wars we all knew and hated. Instead of spending thousands of needed money on mud slinging, denouncing, and finger pointing, why don't we stop the Group Think nonsense and spend just enough money to talk about what the candidate believes in (DON'T EVEN MENTION THE OTHER CANDIDATE, Save that for debates if you MUST) and allocate the leftover money to actually solving problems.