rebrand the Postal Service's name to be "The Pony Express" to spawn an interest in young people to use snail mail!

Rebranding can often times spawn a new interest in an old worn out company. I believe the postal service should rebrand themselves to be called, "The Pony Express." Then follow up with a marketing campaign showing people's smiles when they open an old fashioned letter, written on a typewriter or with beautiful hand-written calligraphy.