Pepe isn't a symbol of hate, it's just a funny meme on the internet. The reason people are saying it's a symbol of hate is because it sometimes can be used like that. For example somebody can make a KKK pepe. That's a symbol of hate, but that's like saying that clay is a symbol of hate because you can make a swastika. The clay is a template. So is pepe. It needs to be removed from the ADL's symbols of hate.
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