Philadelphia was named a long, long time ago.
It's time for something new...something edgy.
Something so good that people will want to save the Post Office so they can write letters with a fabulous return address.
There is already a website called salsadelphia.com...so we might have legal issues there...but its worth the trouble.
"Salsadelphia" says "dancing," "chips," "excitement," "diversity."
Those are four great things.