People today have no idea where their food comes from. People think meat just shows up in the grocery store and, while they know bees make Honey, most of them probably envision some sort of odd Keebler Elf factory setup. Rebranding Honey as Bee Barf ("Barf" instead of "Vomit" due to cadence) would educate the American consumer as to the origins of Bee Barf.
No industry will be injured by this change. Humans have been eating Bee Barf for thousands of years. People aren't going to be put off it just because the name is changed.
Rebranding it as Bee Barf will likely increase the sales of Bee Barf. Children will be much more interested in drinks and candies that have been sweetened with Bee Barf. What child wouldn't want Bee Barf in their oatmeal instead of sugar? It's a win all around.
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