In stores of all kinds in the U.S., just about any product—clothing, electronics, food—displays its country of origin (COO): on the product itself, on the packaging, and/or on display information nearby.
This helps us make informed judgements about product quality. It lets us be consumer patriots who support the American economy by buying American goods. But we can't buy American if we don't know COO.
COO is a field that already exists in product databases. It is easily propagated with preexisting data.
We Americans can be consumer patriots when we shop in brick-and-mortar stores. We should be able to do so when we shop online, too. Help the Web catch up with in-person commerce. Help us create and preserve good American jobs. Help us all have the chance to be online consumer patriots.



