Too many companies and organizations try to hide relevant reviews of their unethical business practices, by using resources to push search-engine results back to underviewed web pages. When I type in one company's name along with the word "despicable," I see that the company now offers more than a page of free ringtones available from the movie Despicable Me. The pages that reflect valid and relevant consumer concerns and experiences of this company's despicable behavior are not effectively available to a society that lacks time.



