When a person signs up for a periodical product or service; it should be easy to cancel the product or service right from the customer account on the vendors web site by clicking a "Cancel" button; without being forced to have to speak to a high pressure customer retention specialist over the phone. If I as a customer have decided to cancel; my choice should be respected and easily completed online in a matter of seconds. If they want to offer me any incentives, discounts, or ask me why I am cancelling the product of service that can be done over the web application and should still allow the customer to opt-out of providing any information.
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