The coffee brewer manufacturer Keurig intends to implement digital rights management (DRM) technology in their upcoming 2.0 brewing system. This, however, is clearly an anti-competitive measure that aims to monopolize the consumer coffee brewer industry and put various smaller coffee cup producers out of business. Thus, the implementation of DRM in brewers is anti-competitive (due to their ability to deny usage of coffee products not made by Keurig's parent, Green Mountain Coffee Roasters, Inc.) and anti-consumer (due to the possibility of unfair pricing by Keurig). TreeHouse Foods, Inc.; Bay Valley Foods, LLC; and Sturm Foods, Inc. have already filed a lawsuit, but federal intervention in this matter is essential in order to protect the consumers and the industry.
This is historical material “frozen in time”. The website is no longer updated and links to external websites and some internal pages may not work.
