The dairy industry wants to start using artificial sweeteners in flavored milks, such as chocolate or strawberry, without labeling it "reduced-" or "low-calorie."
Two milk industry trade groups, The International Dairy Foods Association and National Milk Producers Federation, jointly petitioned the U.S. Food and Drug Administration in 2009 to use aspartame -- the artificial sweetener used in diet soda -- in milk, but to keep labeling it as just "milk."