Students at City College Plymouth have been full of praise after two managers from Appleby Westward gave them an insight into the role of an in store merchandiser.
Vince Brown and Dave Kennington gave a workshop and presentation on merchandising to students. The students are studying for an extended diploma in business and focussing on the psychology of visual merchandising.
Vince and Dave outlined various plans of store layouts and explained how and why products are displayed in store.
Student feedback was positive afterwards, with every candidate rating the presentation four or five out of a maximum of five points.[See http://www.swspar.com/about/newspage.php?newsid=100]