By playing the UK vs. Louisville men's basketball game on the first Saturday after Christmas, it creates an opportunity for both fan bases to come together on an annual basis and celebrate the greatest rivalry in the history of the game. A consistent date helps create an atmosphere of excitement and build up that could be rivaled only by our other annual event, the famed Kentucky Derby. This game should be celebrated, promoted, and planned as an event to showcase the great state of Kentucky and all it has to offer.
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